Chapter 3
For its third chapter of the season, Rouje unveils Irène, a collection designed for women who live every day to the fullest.
The campaign follows the everyday life of Irène, an active city dweller and mother. Between busy days, family moments and personal desires, she moves at her own pace, with femininity and sensuality. Being a mother, being a woman, being yourself: nothing is exclusive, everything is complementary.
Irène thus paints a radiant portrait of today's women, through a winter wardrobe of comforting materials and silhouettes made for every day.
Winter opens with the coat, the season's hero piece, offered in a range of cuts. New shearlings in enveloping textures sit alongside a new faux fur, soft and full of character.
For the first time at Rouje, velvet meets mesh: floral and luminous, it brings the Jardin Bleu print to life on iconic styles.
![[collection:606018699592]](http://www.rouje-france.live/cdn/shop/files/BLOC-6_0ff114b1-0f86-4ca6-8472-0fa38265ac24.jpg?crop=center&v=1790840726&width={width})
And to welcome the colder days ahead, a full range of knitwear is revealed: lightweight cashmere sweaters, chunky merino knits, and dresses for day and night.
